Privacy Policy for Hum

This Privacy Policy describes how Solid Space Inc., doing business as Hum ("Hum," "we," "us," or "our"), collects, uses, processes, discloses, and protects your Personal Information when you use our website and services. We are committed to protecting your privacy and handling your data transparently and securely.

By accessing or using our service, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, your choice is not to use our Service.

1. Definitions

• Personal Information (PI): Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
• Sensitive Personal Information (SPI): A subset of PI that includes specific types of data such as racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, citizenship or immigration status, genetic or biometric data processed for the purpose of uniquely identifying a natural person, and precise geolocation data.
• Service: Refers to the Hum website and all related services, features, content, and applications offered by Hum.
• Consumer/User: Any individual who accesses or uses the Service.

2. Personal Information We Collect

We collect Personal Information about you when you provide it to us directly, automatically when you use our Service, and sometimes from third-party sources.

2.1. Information You Provide Directly to Us:

When you use our Service, particularly when you search for internet plans, start an order, or contact us, you may provide the following categories of Personal Information:

• • Identifiers: Name, email address, postal address (including street address, city, state, zip code), phone number, account username, IP address.
• • Financial Information: (If you complete a purchase directly through Hum, we may collect) Payment card details (processed by secure third-party payment processors, we do not store full payment card numbers), billing address.
• • Commercial Information: Records of products or services purchased, obtained, or considered (e.g., internet service plans you inquired about or selected).
• • Inferences: Information drawn from other personal information to create a profile about a consumer reflecting the consumer's preferences or characteristics (e.g., your likely interest in certain internet speeds or providers based on your search history).
• • Other Information: Any other information you choose to provide to us (e.g., notes in a customer service inquiry).

2.2. Information Collected Automatically:

When you access and use our Service, we may automatically collect certain information about your device and usage through cookies, web beacons, and other tracking technologies. This includes:

• • Internet or Other Electronic Network Activity Information: Browse history, search history, information regarding your interaction with our website, application, or advertisement.
• • Geolocation Data: General location (e.g., city, state) derived from your IP address. (We do not collect precise geolocation without explicit consent).
• • Device Information: Type of device, operating system, browser type, unique device identifiers, network connection type.
• • Log Data: Information about your access and use of the Service, including the date and time of visits, pages viewed, time spent on pages, and referring/exit pages.

2.3. Information from Third Parties:

We may receive information about you from third parties, such as:

• • Internet Service Providers (ISPs): To confirm order status, service availability, or troubleshoot issues related to your inquiry or purchase.
• • Data Providers: For validating address information or enhancing the accuracy of service availability data.
• • Marketing and Analytics Partners: Who may provide us with information about your interests or demographics to help us understand our audience and improve our marketing efforts.

3. How We Use Your Personal Information

We use your Personal Information for various business and commercial purposes, including:

• • Providing and Operating the Service: To display internet plans, process your orders, facilitate connections with ISPs, and deliver the services you request.
• • Communication: To send you transactional messages related to your order (e.g., order confirmations, installation updates), respond to your inquiries, and send marketing and promotional communications as consented to by you (see Section 6 of our Terms of Service).
• • Personalization and Improvement: To customize your experience, analyze user behavior, understand your preferences, improve our website functionality, and develop new features and services.
• • Marketing and Advertising: To show you relevant internet service offers, promotions, and advertisements.
• • Internal Operations: For data analysis, auditing, fraud prevention, security monitoring, and legal compliance.
• • Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests.
• • Enforcement of Terms: To enforce our Terms of Service and protect our rights and the rights of others.

4. How We Disclose Your Personal Information

We may disclose your Personal Information to the following categories of third parties for business or commercial purposes:

• • Internet Service Providers (ISPs): When you select or purchase an ISP plan through Hum, we will share your relevant Personal Information (e.g., name, address, phone number, email) with the chosen ISP to process your order, confirm service availability, and facilitate installation.
• • Service Providers/Vendors: We use third-party service providers to perform functions on our behalf, such as payment processing, website hosting, data analysis, marketing automation, customer support, and IT services. These service providers are authorized to use your Personal Information only as necessary to provide these services to us.
• • Analytics Providers: We use analytics services (e.g., Google Analytics) to understand how users interact with our Service. These providers may collect information about your usage via cookies and other tracking technologies.
• • Marketing and Advertising Partners: We may disclose identifiers and internet/network activity information to third-party advertising partners for purposes such as delivering targeted advertisements.
• • Legal and Law Enforcement: We may disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your Personal Information may be transferred to the acquiring entity.
• • Affiliates: We may share information with our corporate affiliates for business and operational purposes.

5. Your Privacy Rights (For Residents of California, Colorado, Virginia, and other Applicable States)

Depending on your state of residency, you may have specific rights regarding your Personal Information. These rights may include:

• • Right to Know/Access: You have the right to confirm whether we are processing your Personal Information and to access such data. This includes requesting the categories of Personal Information we have collected, the categories of sources from which it is collected, the business or commercial purpose for collecting it, and the categories of third parties to whom we disclose it.
• • Right to Correct: You have the right to request the correction of inaccuracies in your Personal Information.
• • Right to Delete: You have the right to request the deletion of Personal Information we have collected about you, subject to certain exceptions.
• • Right to Data Portability: You have the right to obtain a copy of your Personal Information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.
• • Right to Opt-Out of Targeted Advertising: You have the right to opt-out of the processing of your Personal Information for the purpose of targeted advertising (i.e., displaying advertisements to you based on your activities across nonaffiliated websites or online applications).
• • Right to Opt-In Consent for Sensitive Personal Information (SPI): We will obtain your affirmative, opt-in consent before processing any Sensitive Personal Information.
• • Right to Non-Discrimination: We will not unlawfully discriminate against you for exercising your privacy rights.
• • Right to Appeal (Virginia residents): If we deny your request to exercise your privacy rights, Virginia residents have the right to appeal our decision. Please respond to our denial email if you wish to appeal.

How to Exercise Your Rights:

To exercise your privacy rights, please submit a verifiable consumer request to us by:

• • Email: info@letshum.com
• • Postal Mail: 220 S Main St, Royal Oak, MI 48067

We will respond to a verifiable consumer request within 45 days of its receipt. We may extend this period for another 45 days if necessary, provided we notify you of the extension.

Verification Process: To protect your privacy and security, we will take reasonable steps to verify your identity before responding to your request. This may require you to provide additional information to confirm your identity.

Authorized Agent: You may designate an authorized agent to make a request on your behalf. We may require the authorized agent to provide proof of their registration with the relevant state authority and your signed permission authorizing the agent to submit the request on your behalf.

Universal Opt-Out Mechanisms (Colorado Residents): We endeavor to honor universal opt-out mechanisms for targeted advertising where legally required and technically feasible.

6. Data Security

We implement reasonable technical and organizational measures designed to protect your Personal Information from unauthorized access, use, alteration, or destruction. However, no data transmission over the Internet or electronic storage method can be guaranteed to be 100% secure. Therefore, we cannot guarantee its absolute security.

7. Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, and to resolve disputes. The specific retention periods vary depending on the type of information and the purpose for which it was collected.

8. Children's Privacy

Our Service is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If we become aware that we have collected Personal Information from a child under 16 without verifiable parental consent, we will take steps to remove that information from our servers. If you believe we might have any information from or about a child under 16, please contact us at info@letshum.com.

9. Third-Party Links

Our Service may contain links to websites or services operated by third parties. This Privacy Policy does not apply to the practices of third parties. We are not responsible for the privacy practices of these third-party websites or services, and we encourage you to review their privacy policies before providing any Personal Information to them.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Service after any modifications signifies your acceptance of the revised Privacy Policy.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: